Red Bull South Africa are responsible for a bunch of events in South Africa. Social engagement is collated through the Share the Experience responsive web app.
A custom CMS allow Red Bull to set-up a new event, track hashtags, usernames and other search terms in real-time for both Twitter and Instagram. Additional channels are supported but these two are most commonly used. A moderation system is also included for any unwanted posts. Each event typically will have it's own theme or design and the platform allows the client to easily change this within a simple set of parameters.
A desktop version exists which is more geared towards live events.
Red Bull South Africa