Innovation
AI Projects
Our exploration of AI since 2018 has led to the creation of numerous fascinating projects:
Generative Instructions pushes the boundaries of creative AI applications, generating unique instruction sets that challenge traditional notions of artistic creation. Both projects showcase our commitment to developing practical AI solutions while exploring the more experimental realms of machine learning and human-AI collaboration.
Play-I Installation: An art project at Westfield London and Westfield Stratford City (October 12-13 and 19-20, 2024), as part of the Stylecade event. Curated by Anaïs Gallagher, this fashion-focused installation allowed visitors to print out AI-generated fashion art instructions, turning the shopping experience into an interactive art encounter. The installation resonated with Westfield's How We Shop report, revealing that 76% of Brits crave immersive, playful experiences, with over half of Londoners particularly drawn to AI and gamification.
